3 Ways an Open Air Photo Booth Will Improve Your Event Marketing Strategy
Visual content makes up 93% of all human communication, so it makes sense that a photo booth would resonate well with large crowds. Whether it’s a trade show, conference, or product launch party – an open air photo booth can help event marketers with lead generation, relationship building, and brand awareness.
When event planning at a large scale, details are meticulously and rigorously planned out months in advance, but the detail event marketers often neglect is “What will the guests DO?” Trade show attendees wander for 8.3 hours a day on average and banking on music to keep a crowd entertained simply isn’t going to cut it anymore. An open air photo booth not only attracts guests, but also acts as the perfect icebreaker to engage them. Additionally, photo booths designed for large scale event marketing support lead generation by including the option to require e-mail addresses before or after each use.
Build Brand Community with Social Engagement
Taking the photo only has to be the beginning. Event marketers can increase social engagement by allowing guests to instantly share their photos via a variety of channels. A best practice is to set your photo booth social sharing to include pre-set text, such as the event or brand hashtag, to better track the ROI of your photo booth campaign post-event. Photos posted to Facebook generate 55% more likes than the average post, so there is large opportunity for a ripple effect in awareness for your online community with photo booth social sharing.
Generate Print Collateral On-Site
It wouldn’t be a photo booth if you didn’t get at print out! Luckily, we’ve evolved from the black-and-white strip days of yore and prints can do much more than hang on your fridge. Print templates are now made to be totally customizable and technology allows for delivery in under 20 seconds. That saves your attendees from awkwardly waiting around, or worse – walking away without their branded print. In addition to the event or company logo, event marketers can include a link that will direct guests to a landing page for measurable event-based lead generation.